Web site design and development can be a daunting project for any organization if you are not up on all of the latest trends on the net and have a fortune invested in design software. The process and cost of hiring an artist to do the job for you can be just as challenging.

For any charity or small business in today's markets a web presents is very important and growing more important every day. If you want to contact your existing users/clients of your services or add to your customer base you need to be on the net.

Weather you are providing simple information about the services you provide or offering a complete shopping or other interactive experience for existing and new clients it is critical that your organization be on the web.

So where do you start? First you have to decide what you are going to show the world about who you are and what you do. A good web site, like any good presentation takes a lot of smart planning. Long before you do any design work you need to answer several questions.

1. Who are your clients?

2. Where are they and how do I connect with them?

3. What do I have to offer them?

4. What do I want them to do when they have been contacted?

5. How do I get them to respond?

6. What do I do after them have responded?

7. How do I make them a client on a regular basis?